“Wearing too many hats is great for a magician, not for a sales manager.”

What to Choose: Stay Comfortable or Chase Success? The Juan Tale

Meet Juan, a Sales Manager with big dreams and a knack for overcomplicating things. His job? Selling his company’s services to small businesses. His plan? Well, that’s where things got a bit, shall we say, "creative."

Juan started strong, pitching to a few business owners he knew. They liked what they heard and made some purchases. So far, so good! But when his pool of friendly faces dried up, Juan hit a wall. How could he expand his network of potential customers?

Juan decided the answer was simple: networking events. So off he went, mingling and schmoozing with the business elite. But two months in, his charm offensive had yet to yield much more than a few polite nods. Frustrated, Juan swapped his sales hat for a techie one and decided the real problem was the company’s website. It needed a serious makeover, and he was just the guy to do it.

After a few more months (and probably way too much coffee), Juan unveiled a shiny new website. It was colorful, it was informative, it was… useless. Despite his best efforts, sales still weren’t happening. The problem? Some sales just can’t be closed through a screen. The website was great for sharing info, but it wasn’t a magic sales wand.

Eventually, Juan threw in the towel, convinced that the job was a dead end. But before you follow in his footsteps, let’s break down where things went wrong.

Juan’s Two Big Mistakes:

1. Wearing Too Many Hats: Sales managers aren’t website developers. Juan spent more time on coding than closing, which was a huge mistake. A sales manager’s job is to sell, not to dabble in IT or marketing.

2. Expecting Instant Results: Juan hoped for big sales after just one meeting. Spoiler alert: It rarely works that way. Business owners need time to understand a company’s offerings before they buy in.

Checklist for Networking Success:

• Invite everyone to follow-up meetings, not just potential investors.

• Be patient in your sales approach.

• Prepare your pitch and know your audience.

• Keep sales, marketing, and IT separate.

• Don’t wait for the investor to make the first move; be proactive.

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