5 ways to make your business more attractive to investors

5 ways to make your business more attractive to investors

December 11, 20243 min read

“No one wants a business that depends on you more than your houseplants do.”

How to Make Your Business Shine for Investors (and Not Just Because of the New Cleaning Service)

If you're thinking about selling your business, you need to make sure it's as attractive to investors as that last slice of pizza at a party. Here’s how to make sure your business catches their eye and keeps them coming back for more.

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Build a Sales Team

Picture this: your business running smoothly without you hovering over it like a nervous parent. That’s the dream for any buyer. Train a few stars who can handle the sales process without breaking a sweat. And remember, if you can get new customers without begging on the street corner, you’ve got yourself a winner. The less you're needed in the office, the more your business is worth. No one wants a business that depends on you more than your houseplants do.

Tackle Risk Factors

Risk factors can scare off buyers faster than a spider in the shower. So, sort them out. If your business relies on a license, make sure the transition to the new owner is as smooth as a well-oiled machine. If you’re running a restaurant or any location-based business, prove that the spot is locked down for years to come. Also, get your team in order and write down who does what. Buyers like clear job roles almost as much as they like a good deal.

Show Off Your Financials

Money talks, but only if it’s got something good to say. Make sure your financial records are as solid as a rock. Don’t be that owner who keeps records on the back of napkins. A well-organized ledger can keep the tax office happy and the valuation high. Got big ideas for growth? Write them down and back them up with numbers. A business plan isn’t just for show—it’s your ticket to serious investor interest.

Plan for Growth

Investors aren’t looking for a sinking ship. They want something that’s sailing smoothly or, better yet, speeding up. If you have a plan for growing the business, share it. This isn’t about unloading a lemon; it’s about moving on to the next adventure. So, draft that growth plan, and don’t be cheap about it.

Work with a Broker

Want to attract more investors? Get yourself a good broker. They’re like matchmakers for businesses and buyers. A broker can bring in a crowd of investors, making them compete for your business like it’s Black Friday. The more buyers you have, the more likely you are to walk away with a great deal. Just make sure your broker isn’t all talk—read up on how to find the right one.


Checklist of Main Ideas

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  • Train a capable sales team to keep the business running without you.

  • Address potential risk factors, such as licenses and location security.

  • Keep spotless financial records to maximize your valuation.

  • Develop a solid growth plan to attract serious investors.

  • Use a skilled broker to drum up interest and create competition among buyers.

For more questions about buying a business call us +1 (561) 867-7697

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